Episode 28

Let's Get There Together

Published on: 6th February, 2025

Derek Schlender, National SBA Executive Recruiter with ThinkingAhead Executive Search, joins the program to share the MPC approach to driving business, the fastest way to find your niche in the market, the MOST important question when marketing talent, and how to avoid throwing spaghetti on the wall.

Discover what sets ThinkingAhead apart, hear stories from recruiters, and browse opportunities by clicking here.

Transcript
Stephanie Maas:

Welcome to The Talent Trade. I am Stephanie

Stephanie Maas:

Maas, your host, partner at ThinkingAhead Executive Search,

Stephanie Maas:

and today, I am super excited; incredible guest speaker with

Stephanie Maas:

us. What makes him incredible is not just what he has done in the

Stephanie Maas:

executive search world, but it's also who he is outside of the

Stephanie Maas:

office. In fact, he became our team mascot, Team Labradoodle.

Stephanie Maas:

And then when you think of a Labradoodle, certain things come

Stephanie Maas:

to mind. Nobody doesn't like a Labradoodle. Everybody loves a

Stephanie Maas:

Labradoodle. Nobody has issues. Even if they have dog allergies

Stephanie Maas:

or sensitivities, they are still a Okay, meaning, if you've got

Stephanie Maas:

personal problems or issues, you're still okay with the

Stephanie Maas:

Labradoodle. Everybody loves Derek. Nobody has issues with

Stephanie Maas:

him. Consistently producing can be counted on, and has really

Stephanie Maas:

elevated our team since he joined us. So Derek Schlender,

Stephanie Maas:

take us from here. Thanks so much, Derek for being with us.

Derek Schlender:

Wow, thank you. Stephanie. Team mascot wasn't

Derek Schlender:

something I expected, but you know, sometimes you just get

Derek Schlender:

these little delights in life that you just gotta roll with it

Derek Schlender:

and embrace it. So it's an honor to be here. Thanks for having

Derek Schlender:

me. And I think the last six years, they've been probably the

Derek Schlender:

highlight, just from a professional standpoint for me,

Derek Schlender:

not just the work that we do, but the people that I get to do

Derek Schlender:

it with. But yeah, I focus on SBA recruiting for our banking

Derek Schlender:

team. Run that niche nationally. Personally, my family, we reside

Derek Schlender:

in Athens, Georgia. Go Dogs. Family of five. We have a nine

Derek Schlender:

year old, seven year old and a two year old. So my my world is

Derek Schlender:

beautiful chaos right now.

Stephanie Maas:

I love it. So today, what I have asked Derek

Stephanie Maas:

to come and talk and speak to is something that, in his niche and

Stephanie Maas:

in his world, he has not just revolutionized, but truly

Stephanie Maas:

elevated in a way that nobody prior to him has ever done, and

Stephanie Maas:

that is the MPC approach to driving business. He came in and

Stephanie Maas:

started figuring out that there was this niche that he just

Stephanie Maas:

found his way to and really took it and ran with it, and a big

Stephanie Maas:

part, a tremendous part, of his tremendous success, it's the MPC

Stephanie Maas:

that he's really perfected. So I want to start there and have

Stephanie Maas:

Derek really walk us through what made you pursue this MPC

Stephanie Maas:

approach to your market. How do you consistently build it such a

Stephanie Maas:

high level with an MPC approach? And again, it's not all that you

Stephanie Maas:

do, but I know it's the majority, so just kind of give

Stephanie Maas:

us some history and then get us into the details, man.

Derek Schlender:

Absolutely. So as I got started in search, a

Derek Schlender:

big conversation between my mentor and myself and just our

Derek Schlender:

team in general, was talking about, hey, what's going on in

Derek Schlender:

the market in terms of what drives it? Is it client driven?

Derek Schlender:

Is it candidate driven? Do we see that swing from year to

Derek Schlender:

year? The thing that really came to light with SBA as a niche is

Derek Schlender:

that it was incredibly candidate driven. And I guess the best way

Derek Schlender:

to think about that from a macro perspective is just simple

Derek Schlender:

supply and demand. My niche in SBA lending tends this way,

Derek Schlender:

largely because there's been a high number of baby boomer

Derek Schlender:

generation bankers who have been retiring. There's just not been

Derek Schlender:

as many Gen X millennial you know, there's just not enough

Derek Schlender:

people getting into banking to outnumber those that have been

Derek Schlender:

retiring. And so over the last 10 to 15 years, that's resulted

Derek Schlender:

in this growing bubble of demand where there's just a lot more

Derek Schlender:

need than there is talent. And so that's resulted in something

Derek Schlender:

for me that's just sustainably been candidate driven. I haven't

Derek Schlender:

really had a lot of client driven moments in my time so

Derek Schlender:

far. You know, there's definitely been clients who have

Derek Schlender:

said, Hey, Derek, you're the recruiter we want to work with

Derek Schlender:

exclusively. You know, there's just some roles that have to go

Derek Schlender:

to search, but the lion's share of what my market needs is the

Derek Schlender:

talent, and it's on a constant basis. And so kind of this

Derek Schlender:

supply and demand idea. You know, with demand so high and

Derek Schlender:

supply so low if you can go bring to your clients what

Derek Schlender:

they're needing, that's kind of what I would define as candidate

Derek Schlender:

driven.

Stephanie Maas:

Super helpful. So we figured this out, that

Stephanie Maas:

it's candidate driven. Now what?

Derek Schlender:

Yeah, so it's candidate driven. I think what

Derek Schlender:

appealed to me a lot coming to thinking ahead, was that we are

Derek Schlender:

not generalist recruiters, and so you've got a lot of banking

Derek Schlender:

recruiters in the marketplace, a lot of finance recruiters, but

Derek Schlender:

very few of them are truly market masters. Is what I would

Derek Schlender:

say. We kind of call it as a niche expert. And so when I was

Derek Schlender:

starting off, and frankly, anyone who's gotten their start

Derek Schlender:

in search, you don't know. What your niche is, until you really

Derek Schlender:

cut your teeth and you get a sense of, where can I win, where

Derek Schlender:

can I go, add value. And so I just started to pull, what we

Derek Schlender:

call pull the thread in the market. Like you see a thread,

Derek Schlender:

you start to pull it, and what, what comes of that is you start

Derek Schlender:

to get traction. And so where I was getting traction was SBA

Derek Schlender:

lending. What's unique is we were heading into the pandemic

Derek Schlender:

as I was gaining traction. And so what happened is everyone

Derek Schlender:

stopped coming into the office. The Marketplace, basically

Derek Schlender:

overnight, was completely remote. And so while SBA lending

Derek Schlender:

is a national product, a national program, I was thrust

Derek Schlender:

into a market that was even more national by nature of everyone

Derek Schlender:

being remote, it didn't matter where you lived, as long as a

Derek Schlender:

company got hired in your state. And so that just became more and

Derek Schlender:

more of a focus, almost as a product of just circumstances

Derek Schlender:

around the pandemic. That's kind of where it all started for me.

Stephanie Maas:

So when you're in this candidate driven world,

Stephanie Maas:

and MPC is your primary focus, what are some of the criteria

Stephanie Maas:

that, from your perspective, make a candidate extremely

Stephanie Maas:

marketable?

Derek Schlender:

That's a great question, and I think that's the

Derek Schlender:

most important question, because when it comes to marketing

Derek Schlender:

talent, why are they marketable? Why are why is there value?

Derek Schlender:

That's an important question. So for me, you know, you've got

Derek Schlender:

kind of multiple candidate types that you are looking for in the

Derek Schlender:

world of finance. You've got people who are, what, you know,

Derek Schlender:

straight up and down, revenue contributors that are directly

Derek Schlender:

tied to the bottom line profitability. You've got people

Derek Schlender:

who are in the background, back office, people, credit

Derek Schlender:

operations. So for me, it's different, depending on what

Derek Schlender:

type of candidate it may be. But to put it simply, if someone's a

Derek Schlender:

revenue contributor, have they produced is number one, have

Derek Schlender:

they produced at a level that is recognized by the marketplace as

Derek Schlender:

impressive, as meaningful, but even more complex than that,

Derek Schlender:

have they produced within the deal box or the buy box of the

Derek Schlender:

clients that I represent, if they have, I've got somebody who

Derek Schlender:

can add value for my clients, for the marketplace that I

Derek Schlender:

serve, if they haven't, there's a disconnect there. And so it's

Derek Schlender:

my job as the market master to say, hey, tell me about

Derek Schlender:

production. Tell me about where you've won. Let me make sure

Derek Schlender:

that I'm connecting the dots in a way that's going to be

Derek Schlender:

meaningful and recognized for the value that you bring. And so

Derek Schlender:

I've got to uncover that with a candidate and understand that

Derek Schlender:

and a deep level. If I'm a generalist who doesn't really

Derek Schlender:

deeply know one niche over another, that's a lot harder. So

Derek Schlender:

if you're somebody who does accounting, recruiting,

Derek Schlender:

commercial, CNI, recruiting, mortgage, recruiting, all of

Derek Schlender:

these things, that's great if you don't have enough depth to

Derek Schlender:

talk shop with somebody and understand what kinds of deals

Derek Schlender:

they actually do and where you could take them, or that would

Derek Schlender:

add value. That'll be harder with credit and operations. I

Derek Schlender:

think a lot of it comes down to efficiency and proficiency. Are

Derek Schlender:

they efficient at what they do in credit decisioning from a

Derek Schlender:

timeline perspective, but also, do they have a complexity of

Derek Schlender:

understanding of different deal types, where they can actually

Derek Schlender:

get in and truly decision deals based on the experience that

Derek Schlender:

they have? For me, a lot of times, somebody who is a MPC as

Derek Schlender:

a credit candidate, they need to be a little bit more

Derek Schlender:

experienced, because if they're not, it's a lot harder to

Derek Schlender:

showcase that talent and to say, hey, based on their experience,

Derek Schlender:

they're going to add XYZ and value. And then the same is, you

Derek Schlender:

know, generally true of people in operations and other

Derek Schlender:

capacities. It's it's a lot of just, they've had experience in

Derek Schlender:

key areas that I know bring value to my clients. And then,

Derek Schlender:

on top of all that, I would just say that their resume really

Derek Schlender:

matters. A resume for a star candidate has to look like

Derek Schlender:

someone who hasn't moved around a lot. You know, there's

Derek Schlender:

occasions where a quick stint somewhere can be explained, and

Derek Schlender:

that's okay. But again, I need to understand their story in a

Derek Schlender:

way that can be conveyed in a way that's understood and

Derek Schlender:

accepted. And then the last thing is just compensation.

Derek Schlender:

Because as much as we're talking about representing candidates,

Derek Schlender:

our primary responsibility is still our clients, which is

Derek Schlender:

sometimes hard to think about. When you're thinking about, hey,

Derek Schlender:

I'm representing talent and trying to go place them in the

Derek Schlender:

market, you still have to ethically understand, hey, my

Derek Schlender:

primary job is to solve a need for my client, and a lot of that

Derek Schlender:

comes down to simple math. Does this candidate? Are they someone

Derek Schlender:

who's affordable? Are they someone who's commanding a

Derek Schlender:

salary that the market will support again, if I'm not

Derek Schlender:

niched? I don't know my. Market. I may not be able to answer that

Derek Schlender:

question, and I may not actually able to add value to my client,

Derek Schlender:

because if I bring them someone they can't afford, that's great

Derek Schlender:

that this candidates a rock star, they can produce, they add

Derek Schlender:

all this efficiency value, but if they aren't in the budget for

Derek Schlender:

what the client can pay, I'm wasting a lot of people's time.

Stephanie Maas:

So let me ask you this; when you're

Stephanie Maas:

approaching a candidate and you're not specifically calling

Stephanie Maas:

on behalf of a search, which is what a lot of us do. How do you

Stephanie Maas:

get the candidate engaged? How do you even set up this MPC

Stephanie Maas:

relationship?

Derek Schlender:

Yeah, that's a great question. I think again,

Derek Schlender:

I'm going to probably beat this horse the whole time, but being

Derek Schlender:

very specialized is the key, because if you get a phone call

Derek Schlender:

from someone who is specialized to represent the niche you

Derek Schlender:

literally operate in as a candidate, as a professional,

Derek Schlender:

and someone calls you, it's a different conversation when you

Derek Schlender:

can convey to them, Hey, the only space I recruit in is your

Derek Schlender:

world. And so what I'm going to do first and foremost is I'm

Derek Schlender:

going to pursue understanding you as a professional before we

Derek Schlender:

I mean, whether or not I have an opportunity that I'm recruiting

Derek Schlender:

for or not that for me is the right approach, even if I'm

Derek Schlender:

taking a search to market, because it's going to take me

Derek Schlender:

some time to truly understand if you're the right fit for this

Derek Schlender:

Search. So even if there's a search, Hey, I am specialized.

Derek Schlender:

I'm niche, specific. Let me understand your situation, and

Derek Schlender:

as we develop that relationship with the candidate, the beauty

Derek Schlender:

is the value we bring to our clients. It's not going after

Derek Schlender:

people who are thanking God that you called them on that Tuesday

Derek Schlender:

afternoon. It's the people who didn't really have time to talk

Derek Schlender:

to you, but they start to catch, oh, there's value in talking to

Derek Schlender:

this recruiter, because they are actually in my space, even if

Derek Schlender:

it's a quick conversation, I want to keep in touch with them.

Derek Schlender:

So it's very relationally driven. Again, it's a value

Derek Schlender:

proposition to the candidate that, hey, whether or not I go

Derek Schlender:

take you to one of my clients right now, we need to know each

Derek Schlender:

other, even for long term relationship. And so that's the

Derek Schlender:

approach that I take. And then from there, again, being

Derek Schlender:

specialized, you can pick up on things that are causing pain

Derek Schlender:

when you hear how things are actually going well. Derek, it's

Derek Schlender:

been a good year. I've produced X amount in volume. The only

Derek Schlender:

frustration is it's caught. It's taking 60 days decision to deal.

Derek Schlender:

Hang on, that's a huge red flag. But I only know that if I truly

Derek Schlender:

know the time frame it ought to take for a lender to decision

Derek Schlender:

transactions so things like that. As you're talking to

Derek Schlender:

someone and they're engaging with you, you can say, Hey, can

Derek Schlender:

I provide some feedback based on my expertise in the market? I

Derek Schlender:

think you're in a place that's kind of preventing you from

Derek Schlender:

being the best you could be. You mind if I give you some

Derek Schlender:

feedback? And so it's developing a relationship of trust based on

Derek Schlender:

expertise.

Stephanie Maas:

So that gets the candidates engaged. What about

Stephanie Maas:

the client side? If everybody's hiring, if everybody needs these

Stephanie Maas:

people, how do you determine your target list?

Derek Schlender:

That's a great question. So a lot of it, for

Derek Schlender:

me, is just paying attention in a number of ways. It's

Derek Schlender:

absolutely paying attention to who's producing at different

Derek Schlender:

levels, who are the top places that are competitively looking

Derek Schlender:

to be in the top 10 in the country, top 20 in the country,

Derek Schlender:

and having a relationship developed with those hiring

Derek Schlender:

managers to understand, how are you going about that? What kind

Derek Schlender:

of talent is it going to take for you to achieve your goals?

Derek Schlender:

Do you have the support in your back office to support the

Derek Schlender:

production you're looking to have? But it's also

Derek Schlender:

understanding what are the kind of new to market, new to the

Derek Schlender:

stage, players who may not have as much volume publicly traced

Derek Schlender:

where it's like, Hey, you're actually going to be a player in

Derek Schlender:

the next two to three years. But knowing the people in your

Derek Schlender:

niche, it's achieved through a number of things. It's what I

Derek Schlender:

just talked about in terms of the rankings. It's attending

Derek Schlender:

conferences and actually getting in front of your market and

Derek Schlender:

getting to know the people in your space. But it's, again,

Derek Schlender:

it's very relational, and it's asking, Hey, what do you need

Derek Schlender:

right now? But where are you headed? What are you going to

Derek Schlender:

need? And the next year, if I came across a top qualified

Derek Schlender:

candidate in the market is that someone you would want to have a

Derek Schlender:

confidential conversation about, every hiring manager you talk to

Derek Schlender:

is going to say yes, but again, it comes back down to can you

Derek Schlender:

actually produce that and value to them? And so if you can come

Derek Schlender:

back to the table and say, Hey, I really urge you, when you and

Derek Schlender:

I talked about the talent that it's going to take for you to

Derek Schlender:

get where you're headed, and give them some feedback that you

Derek Schlender:

actually have the talent that they're looking for 10 times out

Derek Schlender:

of 10. Those those clients want to have a conversation with you

Derek Schlender:

about that. The challenge for most of my clients is not paying

Derek Schlender:

a fee to a recruiter or even going the search route. It's

Derek Schlender:

working with recruiters who don't bring them candidates who

Derek Schlender:

are well vetted, who actually you. Solve a need, or actually,

Derek Schlender:

like thrust them toward your goal. So it's connecting those

Derek Schlender:

two dots. But again, I think it's a lot of relational

Derek Schlender:

business development conversations that are not just

Derek Schlender:

centered around, what search do you have for me today? But let's

Derek Schlender:

have a business conversation around where are you trying to

Derek Schlender:

get to? What type of people are going to help you get there?

Stephanie Maas:

Dang. Just listening to you talk, it is so

Stephanie Maas:

evident how you are so good at what you do. Okay, so my last

Stephanie Maas:

question is, you've got this expertise. You approach

Stephanie Maas:

candidates in a very relational way, you approach clients in a

Stephanie Maas:

very relational way, all under the umbrella of this MPC model,

Stephanie Maas:

which a lot of folks feel often, can be transactional, but you

Stephanie Maas:

just walked us through how it's not. What kind of feedback have

Stephanie Maas:

you gotten from folks that you've worked with about this process?

Derek Schlender:

It's honestly been extremely positive. And one

Derek Schlender:

of the things I love most about the world we live in is we have

Derek Schlender:

something called LinkedIn.

Stephanie Maas:

Is it on the World Wide Web?

Derek Schlender:

It is. It is actually the website. But every

Derek Schlender:

placement I make, it's part of my process. I ask first for the

Derek Schlender:

candidates I place to leave me a review, and thankfully, almost

Derek Schlender:

everyone is so willing to do that, and the feedback I've

Derek Schlender:

consistently had is they just love the ethical experience that

Derek Schlender:

they have. And that's interesting to me, that that

Derek Schlender:

comes to light so frequently, because you would think that

Derek Schlender:

ethics or something that every recruiter considered to be a

Derek Schlender:

high priority, but it's just not. And I think what it comes

Derek Schlender:

down to is a lot of recruiters don't really know what else to

Derek Schlender:

do with a resume, than to go run to their clients and try to put

Derek Schlender:

it in front of them. And so for me, it's a lot different than

Derek Schlender:

that. So much of what I do is it's not spaghetti on the wall,

Derek Schlender:

it's not resume spamming. It's very much a partnership with

Derek Schlender:

candidates in the market around hey, let's work together in

Derek Schlender:

developing a wish list of organizations that you want to

Derek Schlender:

go to. I'm going to come to the table with recommendations. I

Derek Schlender:

expect you to come to the table with dreams and desires. We're

Derek Schlender:

going to put that together and come come up with a list of

Derek Schlender:

target organizations. The result is, you're going to get in front

Derek Schlender:

of the organizations you want to get in front of. And a lot of

Derek Schlender:

times, it's people who they have all of the qualifications, all

Derek Schlender:

of the resume to get them the job, but they don't have the

Derek Schlender:

connections. It's the timing, it's the coaching, it's the

Derek Schlender:

representation at the offer stage. It's giving voice to this

Derek Schlender:

is what the market's supporting. You need to be paid X amount to

Derek Schlender:

right size, you get you paid what you're worth, or it's Hey,

Derek Schlender:

you're paid very competitively. Let's go get you an opportunity

Derek Schlender:

that lets you maximize your incentive compensation to make

Derek Schlender:

you a lot more money all in it's that expertise, and without

Derek Schlender:

that, it's open season. They're on their own. They don't have

Derek Schlender:

representation, and so many people I work with have had that

Derek Schlender:

experience. They would much rather have a advocate working

Derek Schlender:

with them, but somebody who's really a guide, a trusted

Derek Schlender:

advisor, someone who's not just going out there and saying, Hey,

Derek Schlender:

let me go. I'll keep you posted on what I get for you in terms

Derek Schlender:

of an opportunity to interview. But no, let's go. Target an

Derek Schlender:

organization we agree on. You're in charge. I'm going to guide

Derek Schlender:

you there, and let's get there together. So the feedback I've

Derek Schlender:

gotten is that that's really value for a candidate. They

Derek Schlender:

appreciate that. They don't get that from everyone. And so I

Derek Schlender:

feel really good about the work that I do based on that feedback.

Stephanie Maas:

And I bet, too, from the client's perspective,

Stephanie Maas:

you showing up with an MPC, is not you just showing up with a

Stephanie Maas:

resume saying, Hey, you do the work, you do the vetting, and

Stephanie Maas:

I'm just sending you this resume, and I hope you send me

Stephanie Maas:

25% if you hire them. I gotta imagine the feedback from the

Stephanie Maas:

clients is super similar. Hey, we know we're looking for

Stephanie Maas:

talent, but you brought us the talent that's spot on for what

Stephanie Maas:

we need to achieve our goals. I imagine you get some feedback

Stephanie Maas:

that it's a game changer that way too for you.

Derek Schlender:

For sure, for sure. And I'd say too that like

Derek Schlender:

I think most organizations would like to have the unlimited time,

Derek Schlender:

unlimited bandwidth, to take everything, to search and

Derek Schlender:

competitively select a slate of candidates and pick the best

Derek Schlender:

one. And I mean, that's an ideal world, right? We want that on

Derek Schlender:

paper, but in the reality of what we are dealing with is you

Derek Schlender:

have a goal to meet by into quarter one. It's the beginning

Derek Schlender:

of March. Your top producer just collected his bonus and left for

Derek Schlender:

whatever reason. What are you going to do? Can you go to

Derek Schlender:

search? Can you go find that slate of candidates? Can you go

Derek Schlender:

through that full process? Well, what if someone called you and

Derek Schlender:

said, Hey, I've got someone who can produce at a level that's

Derek Schlender:

equivalent to what your top producer was producing at who

Derek Schlender:

wouldn't want to have that conversation. So again, it's a

Derek Schlender:

time saver and a money saver, because the time it takes to

Derek Schlender:

take an opportunity to search, you're losing money on that top

Derek Schlender:

producers revenue. And so a lot of it is it's a monetarily

Derek Schlender:

efficient way to select top talent, but. Again, I think the

Derek Schlender:

clients that I work with value the industry expertise so that

Derek Schlender:

they know when I bring them a candidate, it's not just

Derek Schlender:

someone's resume that I got from a job posting.

Stephanie Maas:

Man, that says a tremendous amount. Anything else

Stephanie Maas:

that you think right now is critical for our listener to

Stephanie Maas:

know or be aware of when it comes to elevating the MPC

Stephanie Maas:

approach to the market?

Derek Schlender:

Stephanie, you probably said this already, but

Derek Schlender:

I think the overarching principle is that good

Derek Schlender:

recruiters are good listeners. Great recruiters are phenomenal

Derek Schlender:

listeners. And with everything I'm talking about, if you don't

Derek Schlender:

go in with a really active listening mindset, you're only

Derek Schlender:

going to be able to default to transactional recruiting, but if

Derek Schlender:

you can really listen and really learn from every conversation,

Derek Schlender:

you become someone who is incredibly valuable to your

Derek Schlender:

marketplace and to the candidates you recruit. So

Derek Schlender:

that's it. I mean, it's Listen, listen, listen and do something

Derek Schlender:

with what you learn.

Stephanie Maas:

Love it. Derek, thank you so much for being here

Stephanie Maas:

sharing some of your wisdom. I know that there's a lot more to come.

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The Talent Trade
Presented by ThinkingAhead Executive Search
The Talent Trade is all about finding the right person, for the right opportunity, at the right time. But how exactly do you do that the "right" way? Executive Search Partner and Top Biller Stephanie Maas shares more than 25 years of experience about what it takes to be a top recruiter in today's "talent trade" market, using ThinkingAhead’s four-prong system focused on recruiting, business development, planning, and managing your mindset. It’s real, honest information about how to build your desk, perfect your niche, and stand out among the crowd in your search career.



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