Episode 18

Our Product is People

Published on: 4th April, 2024

Host Stephanie Maas is joined by ThinkingAhead Partner and Recruiter Cathy Moll, who shares tips for building relationships and being a better listener and hiring & training recruiters, explains why the search field both IS and IS NOT a sales role, and talks about walking uphill through the snow, discovering Google for the first time, and a few hilarious faxing mishaps.

Discover what sets ThinkingAhead apart, hear stories from recruiters, and browse opportunities by clicking here.

Transcript
Stephanie Maas:

Hi, welcome to The Talent Trade. This is

Stephanie Maas:

Stephanie Maas, Partner with ThinkingAhead Executive Search.

Stephanie Maas:

Today I am super excited to have one of our greatest with us

Stephanie Maas:

today. Cathy Moll leads our life sciences practice and has for

Stephanie Maas:

many years. Cathy, we are super excited to have you here. Before

Stephanie Maas:

we dive in, tell us a little bit more about your practice your

Stephanie Maas:

background, etc.

Cathy Moll:

Hey, Stephanie. Hi, thanks. So glad to be talking

Cathy Moll:

with you today. And let me just take a minute introduce myself.

Cathy Moll:

I am with the life sciences practice, which I started with

Cathy Moll:

thinking ahead 26 years ago, almost 27 years, and we cover

Cathy Moll:

everything in the pharmaceutical medical device and biotech

Cathy Moll:

industries in terms of research and development and everything

Cathy Moll:

on their commercial side.

Stephanie Maas:

Wow. Sounds like you work with a bunch of

Stephanie Maas:

underachievers. So one of the reasons why I am excited to have

Stephanie Maas:

Cathy is, again, when you've been in this business, whether

Stephanie Maas:

it's you know, 15 minutes, 15 years, or 25 plus years, the way

Stephanie Maas:

thinking ahead does our search business is it is just as

Stephanie Maas:

important to us to maintain relationships, as it is to go

Stephanie Maas:

out and find and build new relationships. And Cathy has

Stephanie Maas:

proven through the years that she is a master of all

Stephanie Maas:

relationships. So Cathy, I would love for you just to share with

Stephanie Maas:

us just how you do some of what you do in terms of building,

Stephanie Maas:

maintaining, developing, etc, anything relationship oriented,

Stephanie Maas:

whether it's clients, candidates, everything in

Stephanie Maas:

between? How do you do what you do?

Cathy Moll:

So we'll start with how I joined thinking ahead and

Cathy Moll:

why I joined thinking ahead, I was actually a client for

Cathy Moll:

thinking ahead. And I worked with one or two people and

Cathy Moll:

developed a very strong relationship with them. Part of

Cathy Moll:

the reason that I joined was because I felt like they knew

Cathy Moll:

who I was, they understood what I was looking for. And actually

Cathy Moll:

we became friends, I had been in the search field previously

Cathy Moll:

didn't love it, frankly, because I felt like the way that I was

Cathy Moll:

treated was very transactional. And in dealing with the folks

Cathy Moll:

from thinking ahead, I didn't get that feeling at all. So what

Cathy Moll:

ended up happening is my husband was offered a job, which was

Cathy Moll:

going to require relocation and at that time, there was no such

Cathy Moll:

thing as work from home, I actually approached this

Cathy Moll:

individual and asked him if he could help me find something.

Cathy Moll:

And he said, Have I got a deal for you, what I would like for

Cathy Moll:

you to do is think about starting a practice with our

Cathy Moll:

organization. And because of the way he treated me and the

Cathy Moll:

relationship that we develop, I got into conversations with him.

Cathy Moll:

And so fast forward 26 years I'm here. And here's what I think it

Cathy Moll:

comes down to is a sincere interest in the person that

Cathy Moll:

you're talking to a client candidate, or just someone

Cathy Moll:

you're helping because they've called and said, Do you have a

Cathy Moll:

few minutes to take a look at my resume. And rather than thinking

Cathy Moll:

about everybody as an end to a means I really am genuinely

Cathy Moll:

interested in what they have to say, I don't think there's a

Cathy Moll:

magic to it. I think I just look at a person as someone who is

Cathy Moll:

interesting. I mean, I've learned so much from people over

Cathy Moll:

the years because of what they have shared with me about their

Cathy Moll:

background and their life experiences. And I'm truly

Cathy Moll:

interested in all of those things. I was thinking about

Cathy Moll:

this this morning, long before we had different tools to remind

Cathy Moll:

us of when somebody's birthday was coming up or an anniversary,

Cathy Moll:

I listened to what people said, I talked to them about their

Cathy Moll:

kids, I talked about them about travels that they were going to

Cathy Moll:

do. And when birthdays came up or anniversaries came up, I

Cathy Moll:

always send a card because it's important to be remembered

Cathy Moll:

that's a special anymore because everybody has reminders that

Cathy Moll:

come up. But I can probably tell you some of my top five clients

Cathy Moll:

and candidates who I've worked with, I can tell you their

Cathy Moll:

birthdays before you know looking it up. It's just really

Cathy Moll:

about having a genuine interest and staying in touch with people

Cathy Moll:

reaching out to them if something has happened in their

Cathy Moll:

lives and acknowledging that I'm a little bit nosy about people

Cathy Moll:

as well. And so I think it's just managing those

Cathy Moll:

relationships how I would like to be dealt with treat others

Cathy Moll:

like you want to be treated.

Stephanie Maas:

Super helpful and I appreciate that you say

Stephanie Maas:

that hey, there's no real magic here. But for a lot of us this

Stephanie Maas:

does not come natural. You know how do you handle it when you

Stephanie Maas:

get on the phone with somebody? I'm not gonna say this not

Stephanie Maas:

interesting because you know beauty is in the eye of the

Stephanie Maas:

beholder but How do you manage when people are difficult? Or

Stephanie Maas:

you're having to pull teeth to get them to open up and share?

Stephanie Maas:

What could or possibly be interesting?

Cathy Moll:

Another great question, I think there are

Cathy Moll:

moments of silence in my communication with people, I

Cathy Moll:

don't feel like I have to be the person who is always talking.

Cathy Moll:

It's more about listening. Not that everybody is easy, for

Cathy Moll:

sure. But it's really just kind of digging and finding out what

Cathy Moll:

it is that motivates that person. And then asking them

Cathy Moll:

questions about that mean, we deal with a lot of people in our

Cathy Moll:

industry who are very numbers oriented. And so they're not as

Cathy Moll:

apt to share a lot personally, but they're super excited about

Cathy Moll:

what they do. And for me, if I let someone know that one of the

Cathy Moll:

reasons I'm calling them is to learn to learn a little bit more

Cathy Moll:

about what it is that they do, and how it can affect, I mean,

Cathy Moll:

I'm dealing in the pharmaceutical industry. So how

Cathy Moll:

it can affect people, people love to talk about that they may

Cathy Moll:

not love to talk about themselves, but they do like to

Cathy Moll:

talk about what it is that they do, and how it can have an

Cathy Moll:

impact on I guess, the greater good, especially in

Cathy Moll:

pharmaceutical, anybody who knew me in high school, if they knew

Cathy Moll:

that I was doing anything at all that had to do with science,

Cathy Moll:

they would be shocked. I am not a science person and not a math

Cathy Moll:

person. So truly, I learned from every single person that I

Cathy Moll:

talked to, and I let them know that they are helping me to get

Cathy Moll:

better at what I do, as well.

Stephanie Maas:

Very cool. I heard two things there, I just

Stephanie Maas:

want to make sure we reiterate that I think are super valuable

Stephanie Maas:

is you commented several times on being a high quality

Stephanie Maas:

listener, and then also to the opportunity to learn. And I do

Stephanie Maas:

think to your point in a very sincere and authentic way, when

Stephanie Maas:

we ask people to help us learn it that does generate an

Stephanie Maas:

openness in them. It's so funny, I think when people are in

Stephanie Maas:

sales, you know, I You often hear you used to hear like, Oh,

Stephanie Maas:

you've got the gift of the gab, you'd be great for sales. But

Stephanie Maas:

what we hear thinking ahead really talk about is, you know,

Stephanie Maas:

that's actually not what makes us good, we really talk a lot

Stephanie Maas:

about is listening idea. So for somebody that maybe isn't as

Stephanie Maas:

good of a listener or thinks that they could improve their

Stephanie Maas:

listening skills, which let's face it, that's probably most

Stephanie Maas:

people. What are some of your tricks of the trade tips, if you

Stephanie Maas:

will, that help you be a better listener?

Cathy Moll:

Again, I don't know that it's a trick of the trade.

Cathy Moll:

I think when I first got started, I had a note in front

Cathy Moll:

of myself that said, listen, and let the person answer the

Cathy Moll:

question. And so in building habits over the years, he just

Cathy Moll:

sort of do that. I tend to be that person who talks over

Cathy Moll:

people, because I'm excited about what they're saying. So I

Cathy Moll:

will tell someone in the beginning, if I'm talking over

Cathy Moll:

you, you need to tell me. And it's only because I'm super

Cathy Moll:

excited about what it is that you have to say, or I'm curious,

Cathy Moll:

I think when I ask someone a question, or I engage in a

Cathy Moll:

conversation with them, the way to demonstrate that I do really

Cathy Moll:

care about what they're saying is to just kind of dip it and

Cathy Moll:

let them answer the question. And when they answer the

Cathy Moll:

question, I can then build upon that and ask more questions. So

Cathy Moll:

it's a real curiosity about what this person has to say, and

Cathy Moll:

whether I'm going to end up working with them directly or

Cathy Moll:

not, the more I know about them, the better, I am able to help

Cathy Moll:

them out. And I just keep that in mind.

Stephanie Maas:

Through your years, not only have you been

Stephanie Maas:

consistently one of our absolute best recruiters, you've also

Stephanie Maas:

hired and trained some of our top producers as well. When

Stephanie Maas:

you're working with a newer person, what challenges do you

Stephanie Maas:

see them face in building and maintaining relationships that

Stephanie Maas:

you find that again, we're all human, we all have strengths or

Stephanie Maas:

weaknesses. But for the newer folks, what do you find having

Stephanie Maas:

to train or teach them as it relates to building and

Stephanie Maas:

maintaining relationships?

Cathy Moll:

I think that a lot of people that we hire come from

Cathy Moll:

a sales background. And I think the hardest thing or one of the

Cathy Moll:

biggest obstacles that they have to overcome is that this is not

Cathy Moll:

a transactional sale. And they can get frustrated because what

Cathy Moll:

they're accustomed to is they call on somebody and they're

Cathy Moll:

looking for a sale. And what we have to help them to understand

Cathy Moll:

is that the sale could be that you just want to set up a time

Cathy Moll:

to talk with them, or that you want to spend time learning a

Cathy Moll:

little bit more about them. And so I think the the biggest

Cathy Moll:

obstacle has been just really understanding that this is a

Cathy Moll:

long term sales cycle. A lack of a better term, and that they're

Cathy Moll:

planting the seeds to begin with, and the tree will grow.

Cathy Moll:

But it won't grow. If what you're looking for is what can

Cathy Moll:

you do for me today, again, you just have to have a sincere

Cathy Moll:

interest in that person and understand that long term that's

Cathy Moll:

going to pay off for you. And I have a story, you know,

Cathy Moll:

everybody's gonna freak out when they hear this. But I had

Cathy Moll:

someone that I had been calling on for seven years, several

Cathy Moll:

times a year, I would reach out to her and talk to her and she

Cathy Moll:

continued to move up, and she moved into new roles. Seven

Cathy Moll:

years later, she called me and said, We're having difficulty

Cathy Moll:

with two senior level positions, I want you to talk to the folks

Cathy Moll:

in HR, and we're gonna put together an agreement, and I

Cathy Moll:

want you to work on them. Because you have been so

Cathy Moll:

consistent. I don't want anybody to think it takes seven years it

Cathy Moll:

doesn't. But really, and truly, it's just, if you're willing to

Cathy Moll:

just kind of take a step back and understand the process,

Cathy Moll:

those relationships that you've built will come back to you. And

Cathy Moll:

people will try to help people that they've known and built

Cathy Moll:

that relationship with over the years.

Stephanie Maas:

It sounds like obviously, they like you. But

Stephanie Maas:

there was also such a respect for how you did business. And

Stephanie Maas:

much like how you came to thinking ahead, hey, there was a

Stephanie Maas:

way that we just did business, authenticity, and even curiosity

Stephanie Maas:

about the person. Again, it's a business, we're all here to, you

Stephanie Maas:

know, do what we need to do. But bringing that human element

Stephanie Maas:

sounds like really has an opportunity to pay off down the

Stephanie Maas:

road.

Cathy Moll:

I think that's true. And the thing I learned a long

Cathy Moll:

time ago is that people can like me, but if I don't produce for

Cathy Moll:

them, that doesn't really matter. It is a business

Cathy Moll:

relationship. But everybody likes doing business or talking

Cathy Moll:

to people that they like, but you have to do the job.

Stephanie Maas:

Yep, you got to produce. That's the way it

Stephanie Maas:

works. So share with us as hopefully it will be kind of

Stephanie Maas:

fun. When you started in the business. What was your you

Stephanie Maas:

know, "I went to school, walked 10 feet of snow uphill both

Stephanie Maas:

ways". What were some of your "well back when I started in

Stephanie Maas:

search" shares, some things that you use that don't exist today

Stephanie Maas:

or anything funny from 26 years ago?

Cathy Moll:

So you know, I grew up in Green Bay, Wisconsin, so I

Cathy Moll:

really did walk three miles uphill, to get to the globe.

Cathy Moll:

This really dates me in 1997. When I started, I actually had a

Cathy Moll:

candidate who I was talking to on the phone who said the

Cathy Moll:

following to me, have you ever heard of Google? And I said, No.

Cathy Moll:

He said to me, oh, my gosh, you have got to gotta find it. I

Cathy Moll:

mean, we barely use computers. At that time, I'm not gonna lie.

Cathy Moll:

We faxed resumes to people, we fax resumes to clients

Cathy Moll:

candidates and to sneak into their office and when nobody was

Cathy Moll:

around and back their resume to us, which was better than prior

Cathy Moll:

to that when you had to mail everything. So the internet was

Cathy Moll:

really just getting started, you still had to do research on

Cathy Moll:

companies, people didn't have website. I mean, right now, it

Cathy Moll:

is so easy for a candidate to find out who they're going to be

Cathy Moll:

talking to, or find out more about the company, you know, and

Cathy Moll:

we provide a lot of that information. But we always

Cathy Moll:

suggest that they do research as well, well, 26 years ago, that

Cathy Moll:

research meant that they literally had to go to the

Cathy Moll:

library and then had to look up what they could about the

Cathy Moll:

client, and you really couldn't necessarily find out information

Cathy Moll:

about who was going to be interviewing them. So honestly,

Cathy Moll:

I'm just thinking about this. Now, the fact that I would spend

Cathy Moll:

time with the hiring manager and talking to them and getting to

Cathy Moll:

know them, at that point was incredibly useful to the

Cathy Moll:

candidate, because I could share that information that they

Cathy Moll:

weren't going to be able to find anywhere. And so funny stories,

Cathy Moll:

I had to fax an interview schedule to a candidate at the

Cathy Moll:

fax number she gave me and she immediately called me like 10

Cathy Moll:

minutes later and said, Oh my God, you back this to our human

Cathy Moll:

resources department. Oops. And I said, Here's the phone number

Cathy Moll:

that I backed it to. And it turns out that when a fax in a

Cathy Moll:

department was busy, that it automatically rerouted it to

Cathy Moll:

human resources. She happened to you know, somebody, I think

Cathy Moll:

picked it up and gave it to her without looking at it. But those

Cathy Moll:

are some of the challenges that we ran into.

Stephanie Maas:

That is crazy. Fast forward to today. Now we

Stephanie Maas:

have all this information at our fingertips. How do you still

Stephanie Maas:

provide value when there is so much information so readily available?

Cathy Moll:

I still think that what we can provide to

Cathy Moll:

candidates and to client is what we've learned about the company

Cathy Moll:

or the people they're going to be talking to or the candidate

Cathy Moll:

by spending time with either the candidate or the hiring manager,

Cathy Moll:

sort of like looking at a resume, you get an idea of what

Cathy Moll:

somebody has done, but you really don't know what makes

Cathy Moll:

that person who they are. And I think that the amount of time

Cathy Moll:

that we spend with everybody is priceless. You know, a candidate

Cathy Moll:

can say to me, Kathy, I need to make sure that I have a good

Cathy Moll:

work life balance, because I have kids, and they play soccer.

Cathy Moll:

And I say, and you know, one of the things that they're not

Cathy Moll:

going to find, by looking up the hiring managers that the hiring

Cathy Moll:

manager has kids who play soccer as well, so that she or he will

Cathy Moll:

understand that you need to take some time, and you have to spend

Cathy Moll:

time with family. And here's why. So you can look up a

Cathy Moll:

company, and you can look up a person, but what you can't look

Cathy Moll:

up is their personality, or what's important to them. And I

Cathy Moll:

think those are the things that we can share on both sides of

Cathy Moll:

the equation.

Stephanie Maas:

Absolutely. How long is the longest relationship

Stephanie Maas:

candidate or client that you've had?

Cathy Moll:

So I won't name a name, but there are probably

Cathy Moll:

three people that I can think of that I started working with, I

Cathy Moll:

think I placed one person in maybe 2000 2000 is somewhere

Cathy Moll:

around 2000. And she and I talk regularly, and I placed her

Cathy Moll:

again about four or five years ago. But we stay in touch with

Cathy Moll:

each other about everything, and to other people who actually

Cathy Moll:

placed in one organization who have since moved on to different

Cathy Moll:

places, but both have become clients along the way, helped me

Cathy Moll:

to get into new companies that they had joined. So probably the

Cathy Moll:

longest is I started in 97. So probably 9099. And the funny

Cathy Moll:

thing is, when you talk to them, you of course know if they have

Cathy Moll:

children, you know, their children were either not around

Cathy Moll:

at that time and are now graduating from college, or they

Cathy Moll:

have since gotten married. Yeah, it's pretty interesting. And

Cathy Moll:

it's a lot of fun.

Stephanie Maas:

I love that. And I think too, when you can really

Stephanie Maas:

learn to enjoy people and meet them where they're at. It's a

Stephanie Maas:

weird kind of byproduct of how fun this job can be. Without a doubt.

Cathy Moll:

Yes, you have to have fun with this, I have

Cathy Moll:

always said that our product is people. And so often we can see

Cathy Moll:

how capable they are or what a great opportunity they're going

Cathy Moll:

to have if if we introduce them to something but what we don't

Cathy Moll:

know is necessarily what's going on for them 100% of the time

Cathy Moll:

personally, and they may make a different decision, they may

Cathy Moll:

come to a whole different set of reasons why they are or are not

Cathy Moll:

going to move ahead. And so you need to have fun with this.

Cathy Moll:

Because there's you can get really disappointed really fast.

Cathy Moll:

And you just need to understand that people are going to make

Cathy Moll:

decisions or what is important to them. So I try to have fun

Cathy Moll:

every day.

Stephanie Maas:

Awesome. Well, we hear it thinking ahead are

Stephanie Maas:

super thankful for your 26th and counting years, they know our

Stephanie Maas:

listeners are super thankful for your time as well. Anything else

Stephanie Maas:

that you want to share for the good of our search community?

Stephanie Maas:

Before I let you go?

Cathy Moll:

No, I guess the only thing I would say is this. It is

Cathy Moll:

an incredibly fulfilling job. When I take a look back at the

Cathy Moll:

numbers of people that I've worked with and talk to and see

Cathy Moll:

some of the opportunities that we've helped introduce them to

Cathy Moll:

that they may not have taken a look at before and all of the

Cathy Moll:

things that that has opened up for them and for their families.

Cathy Moll:

It's just an incredibly rewarding thing that we do. So

Cathy Moll:

have fun with it and just accept all the good that comes along

Cathy Moll:

with it.

Stephanie Maas:

Absolutely. All right, Cathy Moll.

Cathy Moll:

Thanks Stephanie.

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About the Podcast

The Talent Trade
Presented by ThinkingAhead Executive Search
The Talent Trade is all about finding the right person, for the right opportunity, at the right time. But how exactly do you do that the "right" way? Executive Search Partner and Top Biller Stephanie Maas shares more than 25 years of experience about what it takes to be a top recruiter in today's "talent trade" market, using ThinkingAhead’s four-prong system focused on recruiting, business development, planning, and managing your mindset. It’s real, honest information about how to build your desk, perfect your niche, and stand out among the crowd in your search career.



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